Your mobile app isn’t an extra feature—it’s often the first place customers go to connect with your business. But if your app doesn’t make it easy for users to get help or find answers, they might just give up and move on. Nobody wants that.
HubSpot’s Mobile SDK Integration lets you bring HubSpot’s chat features—like live chat, chatbots, and knowledge base search—straight into your iOS or Android app. The result is a smoother, more helpful experience for your users that feels just right for mobile.
In this post, we’ll break down what the HubSpot Mobile SDK is, why it’s worth adding to your app, and how you can start using it.
Think of HubSpot’s Mobile Software Development Kit (SDK) as a toolkit for adding chat to your app. Want users to talk to your team in real time? Done. Need to let them search your help articles? Easy. Interested in automating responses with a chatbot? Totally doable.
You use the SDK to add HubSpot’s chatflow features to your app. Then, when users open your app, they’ll have all the help they need right at their fingertips—whether it’s chatting with a live person, browsing your knowledge base, or even getting instant answers from a bot.
The SDK also helps you get the details that matter most. You can track things like the user’s device type, battery level, and even location (with permission, of course). All of this info can help your team respond faster and smarter during chats.
A smooth Mobile SDK integration not only enhances your app’s functionality but also elevates user engagement by offering real-time support and tailored experiences. Think of this as laying the foundation for a more interactive, user-friendly app.
Here’s a quick guide to get you started without getting too caught up in the code:
Before you dive into the SDK, it’s important to set up the basic building blocks for integration:
Make sure your app is ready to support the SDK. This means ensuring it’s built for iOS or Android and meets the basic requirements. If you’re using a hybrid framework like React Native or Flutter, you may need some extra setup to make everything work smoothly.
Download a special configuration file from your HubSpot account and add it to your app’s project folder. This file acts as the link between your app and HubSpot, allowing all the features to connect properly.
Add the HubSpot package to your app’s project setup. For Android, this involves updating your app’s build files. Once that’s done, sync your project to ensure the SDK is ready to go.
During your app’s startup process, configure the SDK. This step tells HubSpot to connect your app to its platform so that the chat features will run correctly.
Before launching, check that everything works as expected. Open the chat view within your app and confirm that users can access the chat features without issues.
Once the SDK is installed, you can fine-tune its settings to make sure it works exactly how you want. Configuration is where you personalize the experience for your users and link the app to your HubSpot account.
Log in to HubSpot and create a mobile-specific chatflow. Assign it a unique tag to ensure your app displays the right chat features. You can also decide if you want users to access live chat, a knowledge base search, or both.
Use the downloaded configuration file to link your app to HubSpot. This ensures all settings, like language preferences and help desk connections, are properly synced.
Add specific user details like location or permissions to provide personalized support. This data will be visible to your team during chat sessions, helping them assist users more efficiently.
Check your HubSpot settings to confirm the mobile chat widget is active and functioning in your app. You’ll see it listed as a connected channel in your HubSpot account.
HubSpot’s Mobile SDK brings to improve communication, gather valuable information, and keep users connected, your app can deliver an experience that feels both personal and efficient. Here’s a breakdown of how these features work and why they matter:
Understanding how users interact with your app makes way for meaningful improvements. HubSpot’s Mobile SDK lets you collect data about specific actions your users take, helping you identify patterns and opportunities.
For example, let’s say your app is an e-commerce platform. Tracking events like “item viewed,” “added to cart,” or “purchase completed,” shows you where users are most active and where they drop off.
This data can highlight areas where the checkout process might need improvement or where additional promotions could help.
Did you know that 79% of smartphone users have made a purchase online using their mobile device in the past six months? With data collection, you can tap into these trends and streamline your app’s shopping experience to better cater to mobile buyers.
If your app is more content-focused, like a news or streaming platform, you might track which articles are being read or which videos are most played.
You can understand what content resonates with your audience so you can plan more of it. These insights let you optimize your app based on actual user behavior rather than guesswork.
Push notifications are one of the best tools for re-engaging users with important updates or timely information. The SDK makes it easier to create and manage these notifications so they reach the right users at the right time.
For instance, a delivery app could send a notification to update users about the status of their order. Or, if someone hasn’t used the app in a while, you could remind them about a feature they haven’t tried yet.
Push notifications are also helpful for sharing time-sensitive promotions, like limited sales or flash discounts. When you consider that push notifications can increase app retention rates by 3 to 10 times within 90 days, it’s clear how impactful they can be.
When setting up notifications, timing and content are important. Notifications should provide clear value, such as “Your appointment tomorrow is confirmed” or “Save 20% on your next purchase today only!”
These types of messages are direct and helpful, making users more likely to engage without feeling overwhelmed.
In-app messaging is a way to provide users with information or encouragement while they’re actively using your app. These messages can be used to guide users through new features, suggest helpful content, or even celebrate milestones.
For example, if someone achieves a milestone in a fitness app—like completing a week of workouts—you could send a message congratulating them and suggesting a next goal.
Or, in a shopping app, you could show an in-app message highlighting a deal related to an item the user viewed earlier.
The real strength of in-app messaging is its ability to adapt to what users are doing. If a user is stuck on a specific screen, you can use a message to offer support or direct them to a solution.
If they’ve reached a high-value action, like completing a form, you can thank them and suggest the next step.
Your users expect apps to feel tailored to their needs and to provide real value every time they interact. Leveraging HubSpot Mobile SDK’s tools for personalization and analytics turns your app into a resource that feels custom-built for every user. Here’s how:
Personalization is the secret to making your app feel like it “just gets” your users. With the data collected through the SDK, you can create a user experience that feels tailored to individual preferences and behavior.
Imagine a fitness app that knows a user prefers yoga over cardio. With this insight, the app could recommend new yoga routines or highlight a sale on yoga mats.
Similarly, a music app could suggest playlists based on listening history or even send notifications when a favorite artist releases new content.
Personalization doesn’t have to stop at recommendations. It can include everything from displaying a user’s name in welcome messages to adapting the layout of the app based on their most-used features.
These small touches show users that their experience matters, making them more likely to stick around and engage with your app regularly.
To create a great user experience, you need to understand how users are interacting with your app. HubSpot’s Mobile SDK gives you access to powerful analytics tools that provide insights into user behavior and app performance.
For instance, you can track how often users open your app, how much time they spend on specific features, and where they tend to drop off. These metrics can reveal what’s working and what needs improvement.
Let’s say a food delivery app notices that users often abandon their carts at the payment step. This insight could prompt a smoother checkout process or clearer instructions for first-time users.
Beyond user behavior, the SDK’s reporting tools also let you dive into technical metrics like app stability and performance across different devices. For example, if analytics show that users on older devices experience more crashes, you can prioritize optimization for those users to improve retention.
With these analytics, you’re not just reacting to problems—you’re proactively finding opportunities to make your app better.
Integrating the HubSpot Mobile SDK into your app helps you create a richer, more engaging experience for your users. Features like personalized recommendations, real-time analytics, and in-app messaging transform your app to meet and exceed user expectations.
The true power of the SDK lies in how you use it. It’s not just about having new tools but about applying them thoughtfully to create meaningful interactions and long-term value.
Whether it’s tailoring content based on user behavior, improving support with in-app chat, or using analytics to fine-tune your app’s features, the SDK empowers you to elevate every touchpoint.
The path to a better app experience starts with understanding your users and ends with delivering exactly what they need.
Partner with Origin 63 to bring your vision to life. Our team of experts specializes in seamless SDK integration and can handle the technical heavy lifting, ensuring your app is set up for success from day one.
But we don’t stop there—we work with you to optimize every feature, helping you personalize your app, leverage data insights, and craft experiences that keep users coming back.
Let us help you make the most of this powerful tool. Reach out to Origin 63 today and take the first step towards building a better mobile app experience for your customers.