A global leader in sustainable ingredient solutions faced mounting challenges with its marketing tools and processes. Their existing platform, Marketo, wasn't meeting their needs—it was clunky, difficult to navigate, and offered slow support.
Teams struggled with inconsistent templates, scattered assets, and no transparent campaign management system. Teams in Europe, North America, and Latin America weren't aligned, and campaigns lacked consistency.
With their Marketo contract expiring, the company turned to Origin 63 to migrate to HubSpot and overhaul their marketing operations. The result? A streamlined system that unified their teams, improved campaign efficiency, and delivered better results.
For over a century, this food ingredients company has been a leader in innovation, leveraging its expertise in fermentation and preservation to provide sustainable solutions for food, health, and beyond. Yet, their marketing processes weren't keeping pace with their global success.
Here's where things broke down:
These inefficiencies weren't just inconvenient—they directly impacted the company's ability to execute effective campaigns, manage leads, and maintain GDPR compliance.
To grow and thrive in their competitive markets, the company needed a better system to align their global teams, streamline processes, and ensure its marketing matched its industry-leading reputation.
The company's marketing operations spanned multiple regions, each with its processes, tools, and standards. While their scientific innovations thrived, their marketing infrastructure struggled to keep pace, creating inefficiencies that slowed campaigns and hindered collaboration.
When their Marketo contract was nearing its expiration, the company had a unique opportunity: not just to migrate to a new platform but to completely transform their global marketing system. However, this transformation came with significant challenges.
The company's marketing assets were scattered across teams and systems, with no unified method for storing or naming files. Folders were disorganized, permissions were unclear, and there was no consistent way to manage campaigns.
Marketers often waste valuable time searching for the right templates, images, or documents, slowing campaign execution and creating frustration across teams. Without a clear structure, teams risked duplication of effort and errors in their campaigns.
Marketo, the marketing platform the company had relied on, became more of a hindrance than a help. Its user interface was outdated and difficult to navigate, making everyday tasks unnecessarily complicated.
Support from Marketo was slow, leaving teams stranded when problems arose. Furthermore, the system lacked the flexibility to accommodate the company's complex, multi-regional setup, further limiting its effectiveness as a marketing tool.
The company's lead generation efforts were also plagued by inefficiencies. Each regional team used different forms and subscription systems, which led to inconsistent data collection.
The lack of a standard framework meant they struggled to track, segment, and nurture leads effectively. This fragmented approach not only impacted campaign performance but also created challenges for reporting and compliance.
As a global company, they needed to run campaigns in multiple languages, but their existing processes made this a time-consuming and error-prone task.
Teams often created duplicate versions of the same content in Spanish, Portuguese, and English, which drained resources and increased the risk of inconsistencies across regions.
A more efficient solution was needed to support multi-language campaigns without adding extra work.
The company needed more than a vendor—they needed a partner who could navigate the complexities of their global marketing challenges and deliver fast, reliable results. Origin 63 stood out for its expertise, reputation, and ability to tailor solutions to unique business needs.
Here's what made Origin63 the clear choice:
Origin 63 had extensive experience managing complex platform migrations on tight deadlines. Their team knew how to handle the technical challenges of transferring data, templates, and campaigns while minimizing disruption.
For the company, this expertise meant confidence that their move to HubSpot would be smooth and successful.
Every region in the company's marketing ecosystem had its own unique needs. Origin 63 didn't offer a one-size-fits-all solution.
Instead, they designed a custom approach, meeting individually with teams across EMEA, LATAM, and North America to understand their specific challenges and align their processes. This personalized strategy ensured that the solution would work seamlessly for everyone.
Origin 63's history of helping companies streamline and improve their marketing operations was another critical factor. They had a reputation for simplifying workflows, boosting efficiency, and delivering measurable results.
The company was confident that Origin 63 could bring the same transformation to their marketing operations.
When the company approached Origin 63, the clock was ticking. With their Marketo contract about to expire and a marketing overhaul needed, Origin 63 wasted no time, jumping into action with a structured and efficient plan tailored to their needs.
One of the first steps was to bring order to the chaos. Origin 63 established a clear folder structure, naming conventions, and permissions system, ensuring every team could easily find and manage their assets without confusion or overlap.
This new system gave each region ownership of its materials while maintaining global consistency.
Origin 63 designed new email and landing page templates to align campaigns across regions. These templates incorporated a language switcher tool, allowing teams to create multi-language campaigns effortlessly without duplicating content.
This innovation streamlined processes and saved time.
Origin 63 rebuilt the company's subscription systems, consolidating fragmented forms and streamlining how leads were collected and managed.
The new structure ensured consistent data collection across regions, making it easier for the company to track, segment, and engage its audience effectively.
Data privacy was a critical concern. Origin 63 updated all campaigns to meet GDPR standards, ensuring the company could confidently comply with data protection regulations across their global operations.
Origin 63 maintained close collaboration throughout the project. With daily check-ins and shared tracking tools, they kept the company informed every step of the way. Challenges were addressed quickly, ensuring the project stayed on schedule and no momentum was lost.
The partnership with Origin 63 resulted in a remarkable transformation for the company's marketing operations. Addressing their challenges and providing tailored solutions, Origin 63 empowered them to improve efficiency, performance, and collaboration across its global teams.
Here's a detailed breakdown of the results:
Before the migration, the company's teams struggled with disorganized assets and inconsistent systems.
After Origin 63 implemented a structured approach to asset management—complete with naming conventions, folders, and permissions—teams could find and use the marketing tools they needed quickly and confidently.
One of the company's major pain points was the outdated and fragmented subscription system, which led to inconsistent data collection and poor email performance.
Origin 63 rebuilt the subscription framework, consolidating forms and improving segmentation to ensure subscribers opted into the right campaigns.
This overhaul, combined with GDPR compliance measures, resulted in an improvement in email deliverability—reducing bounce rates, spam reports, and unsubscribes while ensuring their emails reached the intended audiences more effectively.
Managing campaigns across three critical languages—Spanish, Portuguese, and English—was a resource-intensive process for the company.
Origin 63's implementation of language switcher modules eliminated the need for duplicate content creation, streamlining the execution of multi-language campaigns. This change saved significant time and ensured greater consistency in messaging across regions.
Is your marketing system holding you back? Don't let outdated tools and processes slow you down. At Origin 63, we specialize in helping companies like this streamline their operations and get better results. Contact us today to see how we can transform your marketing!