As HubSpot becomes the central platform for revenue teams, calling can no longer be a standalone tool. Sales leaders need full context before every conversation. Support teams expect calls to automatically create and update tickets. Operations teams rely on accurate call data to power reports, forecasts, and attribution.
When calling tools fail to meet these needs, the result is missed context, manual work, and unreliable data that slows everyone down. This is why choosing the right HubSpot calling integration matters more than ever.
In this article, we break down the top five calling integrations for HubSpot. Learn how each one works and where they deliver the most value.
Calling is one of the fastest ways to build trust and move work forward. Sales teams close gaps faster through real-time conversations. Support teams resolve issues more efficiently when they already understand the customer’s history.
When calling sits outside the CRM, visibility breaks down. Reps search for information during calls, notes are added late or not at all, and managers see incomplete activity data. This weakens alignment across teams.
Research shows that 78% of sales leaders say their CRM improves alignment between sales and marketing, but that benefit depends on critical interactions, such as calls, being captured in the system.
A strong calling integration brings calls directly into HubSpot.
Calling integrations define how conversations contribute to data quality, team visibility, and day-to-day execution inside HubSpot. When calls are fully integrated, HubSpot becomes more than a database. It becomes the system teams rely on during real conversations.
To evaluate each option, we focused on criteria that directly affect visibility, efficiency, and data quality across sales, support, and operations teams.
The calling integrations were assessed using the criteria below:
Based on these criteria, we identified the best calling integrations. The comparison below highlights how each tool performs across these areas
|
Calling Integration |
HubSpot Integration Scope |
Calling & SMS Experience |
AI & Conversation Insights |
Reporting & Visibility |
Ideal Team Use Case |
|
Aircall |
Native integration with CRM and HelpDesk, including contacts, companies, deals, and tickets |
Inbound and outbound calling, SMS, IVR, routing, power dialing, and click to call |
Call and voicemail transcriptions, AI, and custom scorecards, coaching insights |
Live dashboards, SLA tracking, call timelines, user activity, and network diagnostics |
Sales and support teams scaling fully on HubSpot |
|
Dialpad |
Deep CRM sync across contacts, activities, and tickets |
Calling and SMS inside HubSpot with automated workflows |
AI-generated summaries, action items, outcomes, and CSAT |
Activity-based visibility with AI-enriched logs |
Teams prioritizing AI-driven conversation insights |
|
CallRail |
CRM integration focused on inbound calls and marketing data |
Inbound calling and SMS tied to tracking numbers |
AI tagging call summaries and sentiment analysis |
Attribution-focused reporting across campaigns |
Marketing teams measuring phone-driven conversions |
|
RingCentral (RingEX) |
CRM activity logging with multi-object associations |
Embedded calling, click to dial, SMS, and messaging |
AI-powered summaries and action items |
Centralized call activity and interaction insights |
Organizations using RingCentral across departments |
|
Zoom Phone |
CRM activity logging for calls and SMS |
Softphone widget calling and messaging inside HubSpot |
Call summaries and basic interaction data |
Centralized call history, voicemail, and notes |
Teams are already standardized on Zoom |
Aircall is built specifically for sales and support teams that use HubSpot as their central platform. It integrates calling and messaging directly with HubSpot CRM and Service Hub, allowing teams to manage conversations without switching between tools.
Inbound calls in Service Hub can automatically create or update tickets, giving support agents instant context, while sales reps can see active deals before making a call. This seamless connection improves conversation quality and saves valuable time.
Aircall leverages native AI to transcribe calls and voicemails, making them accessible directly within HubSpot records. Teams can review conversations without replaying recordings, while managers can search call content to identify patterns and trends.
Scorecards further enhance value by analyzing calls against custom or AI-driven criteria, supporting coaching and quality assurance without requiring additional tools.
All insights remain tied to HubSpot, where they can drive workflows and inform performance reviews.
Inbound calls are often the first touchpoint with customers, and Aircall offers advanced routing options to ensure a smooth experience. Its no-code IVR setup allows teams to manage call flows based on business hours or time of day. Custom audio messages and music on hold create a polished experience.
Features such as call whispering let managers coach reps in real time without the caller hearing it, while warm transfers maintain continuity when calls move between team members. These capabilities are particularly valuable for support teams handling complex issues.
Efficiency is critical for sales teams, and Aircall supports power dialing and click-to-call directly from HubSpot. Reps can pull numbers from lists, upload CSV files, or dial straight from the browser.
Caller Insight Cards provide instant context during both inbound and outbound calls, showing relevant information about contacts, companies, deals, and tickets. This ensures conversations start with clarity instead of confusion or repeated questions.
Aircall offers detailed reporting and live dashboards, giving managers real-time visibility into call activity. SLA tracking helps measure responsiveness, while metrics cover inbound and outbound performance, user activity, and unanswered calls.
Network diagnostics provide insight into call quality, enabling proactive troubleshooting. All this data flows into HubSpot, supporting informed decision-making and continuous improvement across teams.
We’ve put together a downloadable guide to help you get the most out of Aircall—take a look!
Dialpad brings AI-powered conversations directly into HubSpot, helping teams capture more meaning from every call and message without adding extra manual work.
For organizations that value insights and consistent follow-ups, Dialpad provides a structured approach to managing communication inside the CRM.
Every call or SMS sent through Dialpad is automatically logged in HubSpot. Contacts are created or matched in real time, ensuring records stay accurate and complete.
At the same time, reps can see key HubSpot details directly inside Dialpad when making or receiving calls. This immediate context allows conversations to start smoothly and professionally, reducing delays or confusion.
One of Dialpad’s core strengths is its use of AI to enrich call data. Summaries, action items, outcomes, and even CSAT indicators are automatically generated and sent into HubSpot. This allows teams to quickly review conversations and move to the next step with confidence.
Sales reps can focus on follow-ups, while managers gain better visibility into conversation quality without manually tracking every detail.
Dialpad also supports automated workflows inside HubSpot. Missed calls and messages can trigger ticket creation, helping teams respond faster and maintain consistent customer service. This is particularly valuable for shared lines or high-volume environments where timely follow-up is critical.
For teams that prioritize AI-driven insights and structured call documentation, Dialpad ensures that what is said on calls, along with actions and outcomes, is captured in HubSpot.
CallRail integrates with HubSpot and focuses on marketing intelligence, helping teams understand how phone calls drive campaigns, channels, and customer journeys.
For organizations investing heavily in inbound marketing, this visibility ensures that every interaction can be traced back to its source and measured effectively.
Inbound calls and text messages from CallRail are automatically synced into HubSpot, giving marketers a complete view of lead activity. By combining phone interactions with other online and offline engagement data, teams can better understand the full customer journey.
This bridge between digital and phone touchpoints ensures that no interaction is overlooked.
CallRail excels at attribution by enriching call data with details like campaign source, keyword, and landing page. This information is attached directly to HubSpot contacts, enabling teams to segment leads and analyze performance with greater accuracy.
When teams can see which campaigns and channels generate meaningful conversations, decision-making becomes faster and more data-driven.
AI adds another layer of intelligence through tagging and sentiment analysis. Calls can be categorized based on conversation content, campaign origin, or lead behavior. These tags sync automatically into HubSpot, enabling reporting, segmentation, and follow-up actions.
Over time, this builds a clearer understanding of lead quality, intent, and engagement trends.
CallRail supports syncing data from both human and AI-handled conversations, ensuring that all interactions are captured. This is particularly useful as teams experiment with automation, voice assistants, or AI tools.
For marketing teams focused on optimizing inbound performance, CallRail provides a reliable connection between phone calls and HubSpot data, making campaigns easier to measure and optimize.
RingCentral integrates its enterprise communication platform with HubSpot to support calling, messaging, and AI-powered insights. The integration is designed to help teams work efficiently while keeping CRM records accurate and organized.
Users can place calls directly from HubSpot using click-to-dial, while both incoming and outgoing calls are automatically logged.
Call recordings, notes, and messages are attached to the appropriate HubSpot records, eliminating manual data entry and ensuring information is always up to date.
RingCentral supports call dispositioning and multi-object associations, allowing calls to be linked to companies, deals, or tickets based on workflow needs.
This flexibility ensures structured reporting and provides visibility across sales, support, and operations teams.
AI features enhance the integration by summarizing conversations and identifying action items. These insights help reps remember key details and enable managers to assess the outcomes of conversations quickly.
Since all information is tied directly to HubSpot records, teams can act on it without delay.
For organizations already using RingCentral as a company-wide communication platform, this integration brings familiar tools into HubSpot.
Teams gain productivity and efficiency while keeping customer data centralized, ensuring that every interaction contributes to a complete and accurate CRM record.
Zoom Phone brings the familiar Zoom experience into HubSpot, creating a unified calling solution for teams that value simplicity and consistency.
It allows users to make and receive calls directly within the CRM, keeping workflows focused and reducing the need to switch between tools.
The Zoom Phone widget appears directly in HubSpot’s interface, enabling outbound calls from contact or company records.
When inbound calls arrive, the widget displays matched contact information and automatically opens the relevant record if available. This gives reps instant context and helps conversations start confidently.
Zoom Phone also supports SMS through the widget, with messages automatically logged to the corresponding HubSpot contacts. Call metadata, including duration and direction, is captured as activity, improving interaction tracking and overall visibility.
Users can view call history, voicemails, and SMS messages in a single, unified view. Notes can be added directly to call records, supporting consistent documentation and follow-up.
This centralized view helps teams stay organized and ensures that no interactions are overlooked.
Zoom Phone integrates seamlessly with teams already using Zoom for meetings and collaboration. It brings a familiar calling experience into HubSpot and supports straightforward sales and service workflows.
Aircall is built around HubSpot. This philosophy shapes every part of the experience.
Aircall is designed to grow with HubSpot usage. It remains manageable and consistent even as call volume increases. This long-term fit is why many teams choose Aircall as their calling foundation.
If you’re considering Aircall as your calling integration, these strategies for rolling out HubSpot + Aircall will help your team get the most value.
Aircall combines deep integration, ease of use, and scalability in a way that aligns perfectly with how modern revenue teams operate.
We’ll show your team exactly how Aircall integrates with HubSpot and guide you through configuring call routing, reporting, and AI tools to fit your workflows. So your team can start working effectively from day one.
Talk to Origin 63 today and start improving how your team handles every call and message.