Content is everything. Businesses need it to stay visible, but the content game keeps getting more competitive. You're fighting for your customer's attention, which means regularly cranking out content. How do you do it while managing the other parts of your business?
The easy answer: innovative tools! HubSpot Content Hub is a new and improved CMS Hub with AI features that can help you "create and manage personalized content experiences across the customer journey."
This blog unpacks the exciting features of HubSpot's Content Hub and how it can revolutionize your content strategy.
HubSpot's Content Hub platform brings everything you need to create, manage, and distribute content into one place. Launched as an upgrade to their CMS Hub, it’s loaded with AI-powered tools to make your content game easier and more effective.
The goal? Help you connect with your audience, guide them along their journey with your brand, and turn them into loyal customers. It’s not just about leads anymore—Content Hub helps you create personalized experiences that resonate, no matter the platform.
Here’s what it offers:
HubSpot’s Content Hub makes content creation and management much smoother, whether you’re a small business juggling a lot or part of a bigger marketing team looking for efficiency.
Don't be afraid of AI. In business, you need to keep innovating to stay competitive. One in two writers already use AI tools to improve their content performance.
And how do you compete with the big businesses that are cranking out content daily? You get smart and use these content hub features:
Breeze is HubSpot’s new AI tool, complete with four new AI agents—including Content Agent!
Breeze Content Agent can help you scale your content marketing efforts. Breeze can help you brainstorm topics and generate content for various formats when you're stuck for ideas.
Need a landing page, podcast, case study, or blog post? Breeze uses your CRM data to create content that sounds like your brand.
For instance, as a small business owner, you might need to create a landing page for a new product. Instead of spending hours crafting the perfect copy, you could use Breeze to generate a draft in minutes. You'd still review and tweak it, of course, but think of all the time you'd save!
Or, if you're a marketer looking to start a podcast but don't know where to begin, Breeze can help you generate a script, show notes, and even artwork. You could be ready to record your first episode in no time.
Content Remix is a feature that will make your life as a busy marketer much easier. It's all about getting more mileage out of your existing content.
This tool takes one piece of content and transforms it into multiple formats. It's fast and efficient, and it helps you reach more people across different platforms without extra work.
Let's say you've written a great blog post about industry trends. With Content Remix, you could quickly turn that into a series of LinkedIn posts, a script for a short YouTube video, an infographic for Instagram, and bullet points for a newsletter.
You're essentially multiplying your content output without multiplying your work hours. It's a smart way to compete with larger businesses that have more content creation resources.
Brand Voice is all about consistency. It helps you create content that sounds like your brand, no matter who's writing it or what platform it's for.
Here's how it works: you input your existing content, and the AI analyzes it to capture your unique style and tone. Once your brand voice is set up, you can easily generate new content or edit existing pieces to match your style.
With the new updates, you can create multiple brand voices to tailor your tone for different channels, such as social media, email, or blog posts. For example, you could use a casual tone on social platforms but maintain a formal approach in emails.
You can also establish guidelines related to how your brand speaks—things like preferred phrases, grammar rules, or even the use of colloquial language.
Imagine you're a tech startup with a quirky, casual brand voice. All your content—from social media posts to white papers—will maintain that same approachable tone.
Case studies are great for showcasing your success, but they can be time-consuming to create. That's where the Case Study Generator comes in.
This tool uses your CRM data and any notes or transcripts you upload to create a draft case study. It's a real time-saver, especially when dealing with multiple success stories.
For example, if you're a marketing agency, you could quickly generate case studies for different clients. Just upload the relevant data, and you'll have a draft ready for review and refinement in no time.
Writer's block? A thing of the past. The AI Blog Writer will help you create compelling blog posts quickly and easily.
You start by providing a topic or answering some simple prompts. Then, the AI does the initial research and writing for you. Of course, you'll want to review and edit the content, but it gives you a solid starting point.
Let's say you run a fitness blog. This tool could quickly generate posts on different topics like "10 Easy Home Workouts." It's a great way to keep your blog fresh and engaging without spending hours staring at a blank page.
Podcasts are a great way to engage your audience, but producing them can be daunting. That's where HubSpot's Podcast Software comes in.
This tool helps with everything from generating scripts and show notes to producing and distributing your episodes. It even uses your brand voice to ensure your podcast sounds like you.
For instance, if you're a financial advisor starting a podcast about personal finance, you could use this tool to generate script ideas, create show notes, and even get help with the production process. It's like having a full podcast team at your fingertips.
Wondering how Content Hub can work for your company? Let's look at some real-world examples. These stories show how businesses faced challenges, used Content Hub to solve them, and got impressive results.
Kelly Services, a global workforce solutions company, struggled with a major problem. They had four different business units, each with its marketing team. This made it hard to create a unified strategy and put a lot of pressure on their central marketing team.
Then, they started using HubSpot tools like Content Hub. Content Hub provided the solution by centralizing all of Kelly Services’ websites in one place. This lets them track customer interactions more effectively without needing constant technical support.
Their marketing team also gained the ability to easily create and manage social posts, landing pages, and newsletters, and they even started exploring new content formats like podcasts.
Using Content Hub, they also published and shared their annual Re: Work Report, a workforce survey.
The results? Pretty impressive:
Kelly Services went from generic marketing to personalized, customer-focused content. Now, they can easily see what works and do more of it.
These AI tools can help speed up your content creation, keep your brand voice consistent, and simplify repurposing content across multiple channels. And the results? Businesses already see big improvements, like more website traffic and higher conversion rates.
Don’t be afraid to jump in and start experimenting. Try out the AI Blog Writer or Case Study Generator to see how they can work for you.
As you get comfortable, explore more of what Content Hub offers. The idea isn’t to replace your creativity—it’s to give you more time to focus on the bigger picture.
Our team at Origin 63 understands the ins and outs of HubSpot's Content Hub.
We'll work with you to set up and optimize your Content Hub, train your team on using the AI tools effectively, develop strategies to maximize your content's impact and rack and analyze your results for continuous improvement.
Don't just keep up with the competition—get ahead of them. Contact Origin 63 today, and let's unlock the full potential of your content marketing with HubSpot's AI-powered tools.