Every day, potential customers visit your website, browse pricing pages, and explore product features, but they remain anonymous unless they fill out a form.
HubSpot Breeze Intelligence uses Buyer Intent to de-anonymize website visitors by mapping IP addresses to companies. You reach a new level of lead prioritization, letting sales teams engage high-fit prospects faster.
Let’s talk about how you can use this tool to prioritize leads.
Traditional lead generation means waiting for visitors to fill out a form before you know who they are. With the Buyer Intent tool, Breeze Intelligence identifies potential customers the moment they land on your site, long before they convert.
It maps anonymous visitors to actual companies, giving you instant visibility into which businesses are showing buying intent.
Instead of guessing who’s interested, your team gets a list of companies actively exploring your website. Breeze tracks page visits, industry tags, and engagement patterns, helping you focus on real prospects ready to talk. You can:
Why does this matter? Because sales teams waste too much time chasing leads that aren’t ready. Buyer intent helps focus your efforts on the prospects that are actually in the market for your solution.
Sales teams waste too much time chasing the wrong leads. Some prospects seem promising but never convert, while high-intent visitors slip through unnoticed.
Buyer intent fixes this by showing you which companies are actively researching your product—so you can focus on the ones most likely to buy.
But how do you use it? Here’s how to prioritize leads with Breeze Intelligence in HubSpot:
Before you can use buyer intent data, you need to ensure that HubSpot is correctly tracking website visitors. Without this step, your team won’t have visibility into which companies are engaging with your content.
To do this:
Once tracking is in place, HubSpot will automatically populate your Buyer Intent dashboard with companies visiting your site, even if they haven’t submitted a form.
Not every website visitor is worth your sales team’s time. Some are just browsing, while others are actively evaluating your product. The challenge is figuring out who’s who—so your team can focus on leads ready to buy.
That’s why defining high-intent signals is the first step. Companies that use intent data have more efficient sales pipelines because they spend less time chasing unqualified leads.
So what counts as a strong intent signal? Think about actions that indicate serious interest:
Once you’ve established these criteria, set up filters in HubSpot’s Buyer Intent dashboard to highlight companies meeting these signals.
Go to Marketing > Buyer Intent in HubSpot. Use filters to highlight companies that match your high-intent signals (e.g., pricing page visits, returning visitors). Then, define target markets so you can prioritize companies that align with your ideal customer profile.
Even with buyer intent data, your team can’t follow up with every single lead—so you need a way to rank them. This is where lead scoring comes in.
Companies that use lead scoring see a 77% increase in lead generation ROI because it helps prioritize high-value prospects over casual browsers.
Here’s how to do it inside HubSpot:
Now, instead of treating every visitor the same, your team can focus on the most engaged prospects first. This means higher conversion rates, faster deal cycles, and less time wasted on low-quality leads.
Once you’ve identified and scored high-intent leads, the next challenge is getting them in front of the right people fast. If your sales team has to manually sift through leads and assign follow-ups, opportunities will slip through the cracks.
Speed matters. Companies that respond to leads within an hour are 7x more likely to qualify them than those that take longer. The best way to ensure immediate action? Automation.
Inside HubSpot, you can set up workflows that automatically route leads based on their intent signals. Instead of letting valuable prospects sit in a generic list, you can:
To do this, head to Automation > Workflows in HubSpot, create a company-based workflow, and set triggers for your high-priority leads. Now, every time a company reaches a certain lead score or intent level, your team gets notified and can act immediately.
Even with automation, outreach can’t feel robotic. If every lead gets the same generic email, engagement rates will drop fast. Instead, use buyer intent data to tailor outreach based on what each lead is actually interested in.
For example, if a company has visited your pricing page three times in the past week, a cold sales pitch won’t work as well as an email that directly addresses common pricing concerns.
On the other hand, if a lead has been consuming educational blog content, they’re likely still in the research phase—meaning they’ll respond better to a helpful guide or case study rather than a hard sell.
In HubSpot, use Smart Lists and Sequences to automate outreach while keeping it personal. Based on a lead’s engagement, you can:
When you use personalization, you may see higher email engagement rate. Research shows that using personalized email subject lines can give you an impressive open rate of 29%.
Buyer intent isn’t a set-it-and-forget-it tool. If you’re not regularly tracking engagement and refining your strategy, you’re leaving conversions on the table.
The most successful teams don’t just collect intent data—they analyze patterns, spot opportunities, and make adjustments to improve lead prioritization over time.
Buyer intent data gives you real-time insights into what’s working and what’s not, so your team can pivot accordingly.
Here’s how to stay on top of it inside HubSpot:
Another powerful strategy? A/B test different approaches. Experiment with different outreach cadences, email subject lines, or lead scoring thresholds to see what actually drives engagement.
The goal isn’t just to react to intent signals—it’s to continuously improve your ability to predict and convert high-value leads.
With regular tracking and adjustments, you’ll turn buyer intent into a well-oiled, high-performing lead generation system that delivers consistent, measurable results.
Not all leads are worth pursuing, and spending time on the wrong ones can slow down your sales process. Buyer intent removes the guesswork by revealing which companies are actively researching your product.
With HubSpot Breeze Intelligence, you’re not just tracking website visits; you’re identifying real buying signals. A company that repeatedly visits your pricing page isn’t just curious—they’re evaluating a purchase.
Then you can use this data to prioritize high-intent leads, automate follow-ups, and personalize outreach. When you take a strategic, data-driven approach to lead prioritization, your sales process becomes more efficient, conversion rates improve, and your team closes deals faster.
Buyer intent is powerful—but only if you know how to use it effectively. Origin 63 helps businesses unlock the full potential of HubSpot tools like Breeze Intelligence, turning insights into action.
Let’s optimize your lead prioritization strategy and streamline your sales process. Work with us to make every lead count.