BOSTON, MASS., September 26, 2024 - Origin 63 played a notable role at this year’s Inbound. The event ran from September 18-20, 2024, and brought together the diverse and inclusive HubSpot community of professionals across marketing, sales, and customer service.
Origin63's CEO, Sam Anderson, delivered a sold out education session titled "How Customer Support Can Unlock Your Next Marketing Campaign." The session's popularity led to an encore presentation “Customer Support Unlocks Marketing Campaigns” on Friday, September 20, to accommodate more attendees.
Anderson, partnering with Daniel Zarick from Arrows, shared valuable insights on how businesses can use customer service to fuel their marketing. They covered practical tips on turning happy customers into advocates and using customer feedback to shape marketing strategies.
“Customer support isn’t just about solving problems—it’s a growth opportunity,” Sam explained.
They also imparted the wisdom to “Listen, act, listen,” reminding business leaders that success comes from not only responding to customer needs but continuously seeking feedback and adapting to maintain strong relationships and drive growth.
The Origin63 leadership team—Zachary Caputo, Claudia Encinas, Nikita Larson, and Keith Adelman—took part in several insightful conversations with HubSpot’s top executives.
They had the opportunity to meet one-on-one with HubSpot co-founder Brian Halligan, gaining valuable perspective on the future of the industry.
They also joined a roundtable discussion with CEO Yamini Rangan, where the focus was on the evolving role of technology in business growth. Additionally, the team sat down with CMO Kipp Bodnar to dive into strategic planning for the future.
Reflecting on the meeting with Halligan, Sam Anderson said, "Transformation isn't just on the horizon. The time for transformation is NOW. AI is ushering in a disruption the likes of which we haven't seen since the rise of Google."
Origin63 also found time to co-host a fun “Donut Happy Hour” with HubSpot Academy Senior Professor Marc Han on September 20. It was a casual, early-morning get-together that gave attendees a chance to mingle while enjoying some sweet treats.
AI was the clear focus at INBOUND 2024, with a strong message that it’s here to enhance—not replace—human roles. The emphasis was on using AI to make work more efficient and improve customer experiences.
Another trend was the shift from selling products to focusing on results, particularly in improving customer retention. Simplicity also stood out, as businesses increasingly seek solutions that are easy, fast, and unified to meet growing customer expectations.
While AI is undoubtedly transforming business efficiency, the core principle remains unchanged: "Solve for the customer, and everyone wins." Success still depends on prioritizing the customer experience and eliminating friction points to drive revenue and retention. AI is a powerful tool to help achieve this, but it’s just one part of the puzzle.
Client satisfaction directly impacts long-term retention and brand loyalty, which are critical for sustainable growth. As AI continues to handle more tasks—already covering 20-40% of support tickets—businesses need to focus on what happens after the deal closes to boost retention.
HubSpot is also doubling down on new features to help companies scale, integrating AI for efficiency while keeping their CRM simple and unified. The challenge for leaders is ensuring clients not only understand AI’s potential but also maximize its impact in their own operations.
INBOUND 2024 wasn’t just about learning—it was a great opportunity for the Origin 63 team to connect on a personal level. From casual walks and shared meals to brainstorming new ideas, the event fostered deeper bonds and inspired fresh thinking.
The team also had fun engaging with the HubSpot community, and being recognized as the #1 Service Hub Partner was a proud moment that highlighted their growing impact.
About Origin63
Origin 63, a distinguished HubSpot Elite Solutions Partner, is the go-to HubSpot change management expert for successful implementations. As an advanced accredited partner, Origin 63 successfully migrates and integrates mid-size & enterprise teams into HubSpot through a proven change management process, achieving high Adoption, Efficiency, and Visibility levels.