This is what running marketing for multiple brands or regions usually looks like: Teams repeat work, messages don’t match, and data is stored in separate locations. It’s easy to lose track of what’s working and what’s not.
HubSpot’s Multi-Account Management helps fix this. It lets each team work in their account while still staying connected. You can share assets, sync data, and see results across the whole organization.
In this blog, you’ll learn how this feature works and how it can help you bring order to your multi-brand marketing.
Running marketing for different brands, teams, or regions can quickly become unorganized. Each group might use other tools, follow different processes, and build the same assets from scratch. This leads to duplicate work, inconsistent messaging, and confusion.
One team may send emails that sound completely different from another. Someone might create a landing page that already exists. And when it’s time to report results, no one knows what to compare or where to find the right data.
This lack of structure makes it harder to work together. 86% of leaders cite poor communication and collaboration as a top reason why businesses fail. Without the right systems, even good ideas can fall apart.
To stay aligned as you grow, you need a way to keep teams connected and organized. That’s what HubSpot’s Multi-Account Management is built to do.
Multi-Account Management is a HubSpot feature that helps you organize marketing across different brands, teams, or regions. Each team gets its own HubSpot account, but you can still share assets, sync customer data, and see results across all accounts.
This makes it easier to stay organized. You won’t have to rebuild emails or forms from scratch. You can keep your branding and messaging the same everywhere. And your teams can work faster without stepping on each other’s toes.
It also helps teams work better together. 48% of hybrid workers are on teams with no real collaboration plan. Many teams today work in hybrid or remote setups, which adds another layer of complexity.
Multi-Account Management gives you a clear system so your teams stay connected, even if they’re in different places or handling different brands. If your marketing is getting harder to manage, this is a smart way to bring back control.
Once you’ve set up Multi-Account Management in HubSpot, you can start using it to clean up your marketing operations. This is about helping your teams stay organized, work faster, and share resources without confusion.
Below are the ways you can use this feature to bring order to your multi-brand marketing.
With asset copying, you can easily reuse things like marketing emails, forms, and contact lists across different HubSpot accounts. Instead of starting from scratch every time, teams can take what’s already working and apply it to their own brand or region.
This helps maintain brand consistency. It also saves time and reduces errors. For example, your main team can create a newsletter template and share it with other teams, so everyone is using the same format and message.
To reuse marketing emails, forms, and lists in another HubSpot account
Once it’s on, users can copy automated marketing emails, forms, and contact lists between connected accounts.
If the same customer interacts with more than one brand or team, you can use data mirroring to show that activity in multiple accounts. This way, each team has the full picture, even if the customer didn’t come through their brand directly.
This avoids communication gaps. It also supports better service, because everyone knows what’s going on with the customer, no matter where they came from.
Nine out of ten employees struggle with team dynamics. Features like data mirroring help teams stay informed and avoid confusion, which leads to smoother teamwork and fewer mistakes.
To show customer activity in multiple accounts:
This allows teams to view shared customer actions across accounts, such as purchases or past conversations. If one account stores sensitive data, it can’t be a source for mirroring.
Only Super Admins and Partner Admins can control Multi-Account settings. This keeps your setup safe and avoids accidental changes. You can decide who manages what and protect sensitive data by turning off certain features when needed.
This also helps you stay compliant with data rules. If a team handles private or regulated customer data, you can make sure that the data stays in the right place.
To control who manages your multi-account setup:
If any account is downgraded, deactivated, or moved to a different data region, it will be removed automatically, so review your setup regularly.
Once everything is connected, you can start building reports that show results across all your HubSpot accounts. You can track campaign performance, customer activity, or revenue by brand, region, or team.
This gives leadership a clear view of what’s working and what’s not. It also helps marketing teams compare notes and learn from each other.
Ensure each team tracks data in the same way. That makes reports easier to read and more useful when it’s time to make decisions.
To compare results across multiple HubSpot accounts:
Ask each team to track and name assets consistently, like using the same naming format for campaigns and forms.
Your company will change over time. Maybe you’ll launch a new brand or merge two teams. HubSpot makes it easy to update your setup. You can add or remove accounts with just a few clicks, as long as the new accounts meet the basic requirements.
This flexibility helps you stay organized through every stage of growth. It also prevents your HubSpot system from becoming cluttered as your business changes.
To update your multi-account organization in HubSpot:
You can only add accounts that have at least a Professional subscription. Accounts that are downgraded, moved to a different data region, or deactivated will be removed automatically, so check your setup regularly to stay up to date.
When you use Multi-Account Management in HubSpot, you’re fixing the way your teams work together. Below are the five biggest ways this setup helps your business grow without the usual confusion and slowdowns.
Without Multi-Account Management, each team has to build everything from the ground up. They write emails, design forms, and build lists, even when those same assets already exist in another team’s account.
With asset copying, your teams can grab a ready-to-use email or form from another brand’s account, make minor adjustments, and go live quickly.
For example, your U.S. team might create a campaign that the U.K. team can copy and adapt in minutes, rather than spending hours rebuilding it.
This saves time, avoids unnecessary delays, and helps you move faster when new campaigns or promotions need to launch across multiple markets.
When teams work in different accounts without a shared system, communication breaks down. People are unaware of what other teams are doing, and they may not even be aware of campaigns that could benefit them. This leads to misalignment and confusion.
With Multi-Account Management, teams stay in their own workspaces but can still view shared data and use the same tools. A marketer in one region can see how a campaign performed elsewhere.
This type of setup reduces silos and makes it easier for teams to help each other, even if they don’t work in the same office or country.
When people can’t find what they need, they often create their own version, or worse, rebuild something that already exists. This wastes time and increases the chance of mistakes, such as sending two emails to the same customer or using the wrong form.
With asset sharing and data mirroring, teams don’t have to guess. They know what’s already in place and can use it with confidence. If your design team has already created a lead capture form, your other teams don’t have to make a new one. They can just copy and update it.
When different teams run their campaigns, it’s easy for the brand to get off track. One region might use the old logo, while another might write emails in a tone that doesn’t match the brand's voice. Customers notice when things feel disconnected.
Multi-Account Management helps you keep your branding consistent across every brand or region. Shared email templates, forms, and lists ensure everyone starts with the same look, tone, and message.
Even if each team makes small edits for local needs, the core branding stays strong. That consistency builds trust and helps your audience recognize your brand, no matter where they are.
When marketing happens in different accounts with no connection, reporting becomes a mess. You end up downloading spreadsheets, copying data into slides, and comparing numbers manually. This takes time and can lead to mistakes.
With connected HubSpot accounts, you can build reports that show results across your entire business. You can compare campaign performance by brand, track leads by region, or see how customers move between different teams.
Managing marketing across different brands or regions doesn’t have to be messy. With HubSpot’s Multi-Account Management, you can keep things organized, reduce extra work, and help your teams stay on the same page.
You don’t need to choose between working separately or working together. This setup lets you do both. Each team can have its own space while still sharing tools, data, and reports. You get faster launches, cleaner collaboration, fewer errors, consistent messaging, and better results.
If your business is growing and things are starting to feel unmanageable, now is the time to build a better system. The sooner you set things up the right way, the easier it will be to scale.
Origin 63 can help you set up and manage HubSpot the smart way. We work with fast-growing companies to build clean, scalable systems that support every brand, region, and team. From implementation to strategy, we’ll make sure your tools are working together—and working for you.
Let’s build something better. Reach out to us today.