Ever notice how some brands “speak” to you in a familiar way? That’s the power of a consistent brand voice. Every interaction—whether a blog post, ad, or email—is an opportunity to reinforce your brand identity. But as your business grows, maintaining consistency can be tricky. 

Tools like HubSpot's Brand Voice Editor let you create and maintain a consistent tone in all your content, no matter who's writing it. Using a tool like this can save you time and headaches by helping you create content that sounds like it comes from the same "person"—your brand. 

Let’s explore what HubSpot's Brand Voice Editor is all about and how you can use this tool to make your brand communication smoother and more effective.

What Is HubSpot’s Brand Voice Editor?

HubSpot's Brand Voice Editor helps you keep your brand's "personality" consistent across all your content. It’s a smart writing tool that knows your brand inside and out and can help you write in a way that always sounds like "you." 

This tool harnesses the power of artificial intelligence to analyze and understand your brand's unique voice. It uses natural language processing (NLP) and machine learning algorithms to identify your writing style, tone, and word choice patterns. 

88% of marketers already use AI in their marketing strategies, with content creation being one of the top applications. 

Here’s how it works: You feed the tool examples of your existing content, like blog posts, emails, or social media updates that capture your brand's style. The Brand Voice Editor analyzes this content and creates a summary of your unique style and tone.

When writing new content, you can use this tool to check if it matches your brand voice or even generate new content that sounds like your brand.

For example, let's say you run a fun, quirky coffee shop. Your brand voice might be casual, witty, and a bit cheeky. 

You could use the Brand Voice Editor to ensure that whether you're writing a blog post about coffee brewing methods or crafting a tweet about your latest seasonal latte, it always sounds like it's coming from that same fun, quirky coffee shop.

Why Do You Need A Consistent Brand Voice?

When customers feel connected to brands, more than half (57%, to be exact) will increase their spending with that brand. Also, 76% will choose to buy from them over a competitor. That's huge!

Whether someone's reading your blog, scrolling through your social media, or checking out an ad, they should always be able to recognize your unique brand personality. It's like meeting up with an old friend–you know what to expect, and it feels comfortable and familiar.

A tool like HubSpot's Brand Voice Editor can help you achieve this consistency even as your business grows and more people create content. It's like having a brand guardian that ensures everything you put out there sounds authentically "you."

How Does HubSpot’s Brand Voice Editor Work?

Growing your brand often means creating more content to reach your target audience. This can be challenging, especially when you're juggling multiple aspects of your business. Even if you hire additional writers, training them to nail your brand voice can be time-consuming. 

HubSpot's Brand Voice Editor is the ideal solution. Here’s how you can use it to maintain consistency across your content:

Adjusting Personality and Tone Characteristics

The Brand Voice Editor isn't a one-size-fits-all tool. It offers customization options to match your unique brand identity. You can tweak your brand's personality and tone to ensure your content reflects who you are.

For example, you might set your brand personality as "approachable and trustworthy" with a tone that's "informative and conversational." These settings help guide the tool in generating content that aligns with your brand voice.

Setting Up Your Brand Voice

Getting started with the Brand Voice Editor is straightforward:

1. Log into your HubSpot account and click the settings icon in the top navigation bar.
2. Navigate to Account Defaults in the left sidebar menu.
3. Click the Branding tab, then select a brand kit.
4. In the Brand Voice tab, click Generate Brand Voice.
5. Paste a writing sample (at least 500 words) that exemplifies your brand voice.
6. Select the type of sample and describe your target audience.
7. Let the AI analyze your sample, then customize the personality and tone characteristics.

Remember, you can have up to four personality and tone characteristics each. Choose wisely to capture the essence of your brand!

AI-Driven Recommendations

Once you've set up your brand voice, the tool starts working magic. It provides tailored suggestions based on your brand's unique identity across various channels, such as blog posts, emails, web pages, social posts, and even SMS messages.

You can customize settings for each channel separately. For instance, you might want a slightly different tone for your social media posts than your formal emails. You can easily make these adjustments.

Applying Brand Voice to Existing Content

Here's where things get exciting. You can use your newly defined brand voice to rewrite existing content:

• For blog posts and web pages: Navigate to the content, highlight the text you want to change, click the AI assistant icon, and select "Apply brand voice."
• For marketing emails: Edit the email, highlight text in a Text module, and use the AI assistant to apply your brand voice.
• For social posts: When creating a post, enter your text, highlight it, and use the AI assistant to apply your brand voice.
• For SMS messages (if you have the Marketing SMS Add-On): Edit the message, highlight the text, and apply your brand voice using the AI assistant.

In each case, you'll have a chance to review the rewritten content before inserting it or generating a new version.

This feature is a game-changer for maintaining consistency. Imagine quickly aligning all your existing content with your brand voice or effortlessly training new team members to write in your style. It's like having a brand expert review every piece of content before it goes out.

The Benefits of Using HubSpot’s Brand Voice Editor

Your brand is the personality of your business, the promise you make to your customers and the experience you consistently deliver across all touchpoints. A strong brand can differentiate you from competitors and build customer loyalty.

Building and maintaining a strong brand isn't always easy. However, tools like HubSpot's Brand Voice Editor can make a significant difference. 

Here’s how it can help your business:

1. Aligning with Brand Identity

Your brand identity is the core of who you are as a business. It encompasses your values, mission, and the unique qualities that set you apart. The Brand Voice Editor helps ensure your written content aligns perfectly with this identity.

For example, let's say you run an eco-friendly clothing brand with a mission to promote sustainable fashion. You've set your brand personality as "environmentally conscious" and "innovative" in the Brand Voice Editor. 

You can even include your company’s mission and terminology when adjusting your brand voice to ensure the tool understands what you stand for.

Now, when you're writing a blog post about your new recycled fabric line, the tool will help you maintain this identity. It might suggest phrases emphasizing sustainability and innovation, ensuring that every piece of content reinforces your brand's core values.

2. Ensuring Consistency

You need consistency in branding. Consistent brand presentation across all platforms increases revenue by up to 23%.

It builds trust and makes you more memorable. However, maintaining consistency can be challenging as your team grows or when you're working with freelancers.

The Brand Voice Editor protects your brand voice. Whether crafting a social media post, writing an email newsletter, or updating your website copy, the tool helps maintain a consistent tone and style.

For instance, if your brand voice is "friendly and approachable," the tool will suggest edits to make formal language more conversational. For example, "We request that you complete the survey" might change to "We'd love to hear your thoughts in our quick survey!" 

This consistency across all channels helps create a cohesive brand experience for your audience.

3. Maintaining Cohesive Brand Presence

Your brand should present a unified front across various platforms in a multi-channel space. The Brand Voice Editor helps you maintain this cohesive presence whether you're tweeting, blogging, or emailing.

Let's say you're a tech startup with a brand voice that's "innovative and slightly quirky." You're preparing content for a product launch across multiple channels.

The tool might help you craft website headlines that blend technical information with humor, suggest ways to explain complex features in a fun, approachable manner in your email campaign, and propose short, catchy phrases for social media. 

You give your audience the same brand experience, reinforcing your identity and messaging.

4. Enhancing Brand Engagement

A well-defined and consistently applied brand voice can significantly boost engagement with your audience. It helps create a more personal, relatable connection with your customers.

For example, if your brand voice is "empathetic and solution-oriented," the Brand Voice Editor can help you craft content that resonates more deeply with your audience's pain points and aspirations. 

It might suggest rephrasing a generic statement like "Our product solves problems" to something more engaging like "We understand your challenges, and we're here to help you overcome them."

This level of brand engagement can lead to increased social media interactions, higher email open and click-through rates, and more time spent on your website. You're not just communicating — you're building relationships.

Start Amplifying Your Brand's Voice with HubSpot

 A strong and consistent brand voice is more important than ever. HubSpot's Brand Voice Editor is a powerful tool that can help you maintain that consistency, save time, and create more engaging content across all your channels.

Leveraging this tool helps ensure that every piece of content you produce—from social media posts to email campaigns—reflects your brand's unique personality. You can build stronger connections with your audience and foster loyalty.

Your brand voice matters. It's not just about what you say but how you say it. Thoughtful, consistent communication will help your brand resonate and stand out.

Partner with Origin 63 to Maximize Your HubSpot Potential

At Origin 63, we're experts in helping businesses like yours make the most of HubSpot's powerful tools, including the Brand Voice Editor. 

Our team can help you set up and optimize your Brand Voice Editor for maximum impact, develop a comprehensive brand voice strategy that aligns with your business goals, and train your team to use HubSpot's tools for consistent brand messaging effectively.

Contact Origin 63 today to start your journey towards a stronger, more consistent brand voice!