Every year, Inbound serves up a buffet of learning opportunities. We're talking inspiring speeches, hands-on workshops, and sneak peeks at new HubSpot tools. Plus, you get to rub elbows with other folks in the industry and maybe even have some fun while you're at it!

Why bother going to conferences like this? Well, if you want to be at the top of your game, you've got to keep learning and growing. The people crushing it in any field are always on the lookout for new ideas and ways to level up.

In this blog, we're going to check out five talks that you absolutely shouldn't miss—including a talk from O63’s CEO Sam Anderson!

What’s Happening At Inbound?

Inbound is HubSpot’s three-day conference jam-packed with everything you need to know about marketing, sales, and AI. It's like a crash course in staying ahead of the curve. This year, Inbound is all about "Connected Reinvention." But what does it mean? 

Well, businesses everywhere are shaking things up. They're finding new ways to sell their stuff, reach customers, and stand out in a crowded market. They're teaming up with other companies to grow faster and smarter.

HubSpot knows that bringing everyone together is important. They've got thousands of partners who help customers solve problems, often by connecting different tech tools seamlessly. Some partners are even creating their own apps now! 

And there are tons of app partners who could benefit from teaming up with more solution partners. When everyone works together, customers get better, more connected systems—and that means more growth when businesses need to reinvent themselves.

Inbound isn't just about connection. We're also focusing on some other big ideas like AI, finding your special niche in the market, and fresh ways to generate revenue.

5 Talks You Can’t Miss at Inbound 2024

Staying still means falling behind. Inbound is your chance to learn from the best, network with like-minded professionals, and grab the tools you need to take your career to the next level. 

Let's dive into five must-see talks that'll help you do just that:

5. Chatbots, Copilots, and Agents: The Future of AI Assistants

AI is revolutionizing how we do business, and this panel discussion enters into the heart of this transformation. We're not just talking about basic automation anymore; we're entering an era where AI assistants are becoming sophisticated partners in our daily work lives.

By 2025, AI is expected to handle 95% of all customer interactions.

These AI tools are evolving from simple chatbots that handle customer queries to advanced copilots that can assist with complex tasks like coding, content creation, and data analysis. That's the future we're hurtling towards, and it's happening faster than many realize.

The panel of experts, including Matt Kixmoeller from Glean and Susanne Seitinger from AWS, will explore how these AI assistants are reshaping industries. 

They'll discuss how AI is not just enhancing productivity but also opening up new possibilities for personalization and decision-making in marketing and sales.

For instance, AI assistants can analyze vast amounts of data to provide insights, helping salespeople tailor their approach to each prospect. In marketing, they can help create content at scale, ensuring your message reaches the right audience at the right time.

But it's not all smooth sailing. The panel will also tackle the challenges and ethical considerations of integrating AI so deeply into our work processes. How do we maintain the human touch in a world of AI-driven interactions? What about data privacy and security?

You'll gain a comprehensive understanding of where AI assistants are headed and how they're set to impact your role, whether you're in marketing, sales, or leadership.

4. Buyers Are in Control: Why That’s Good and What To Do Now

The balance of power in the buyer-seller relationship has shifted dramatically, and Kerry Cunningham is here to show you why that's not just okay—it's actually great news for marketers. 

In this eye-opening session, Kerry will present compelling evidence that buyers are now firmly in the driver's seat of their purchasing journey, often making decisions before they even speak to a sales representative.

B2B buyers are typically 57% of the way through the buying process before engaging with a sales representative

At first glance, this might seem like a marketer's nightmare. But Kerry, with his 25 years of experience in B2B demand generation and Account-Based Marketing (ABM), sees it differently. He'll explain why this shift is a golden opportunity for savvy marketers to shine.

Kerry will walk you through the precise moments when buyers are making their decisions and how you can position your brand to be the preferred choice. It's all about understanding the new buyer journey and adapting your marketing strategies accordingly.

But knowing isn't enough—you need to act. That's why most of this talk will focus on practical steps marketers can take to succeed in this new environment. 

Kerry will share insights on creating content that resonates with self-directed buyers, leveraging digital channels effectively, and using data to predict and influence buying decisions.

Perhaps most importantly, Kerry will address one of the biggest challenges marketers face: getting buy-in from the rest of the organization. He'll provide strategies for building internal consensus and making the case for this new approach to marketing.

This session is a must-attend for marketing leaders, content creators, and anyone involved in the B2B sales process. 

3. Unlock Success With Extraordinary Customer Experiences

When one bad review can go viral, customer experience is more vital than ever. This talk dives into how creating memorable customer interactions can be your secret weapon for growth and profitability. 

It's not just about being nice—it's about strategically designing experiences that turn customers into raving fans. Companies that lead in customer experience outperform laggards by nearly 80%.

Leading this session is Jen Spencer, a visionary business executive with over 20 years of experience. Jen's known for her empathetic approach and knack for finding those "aha" moments that drive growth. 

She'll be sharing practical steps that businesses of any size can take to transform their customer experiences. If you're in sales, marketing, or customer service, this talk is for you. 

You'll learn how to use a connected platform to streamline customer interactions, build an integrated go-to-market team that puts the customer first, and turn positive customer experiences into a powerful growth driver.

2. Women Sell Better: Boosting Sales With Diversity

Cynthia Barnes is about to shake things up with her talk on why women are the secret weapon in sales that top companies are scrambling to leverage. 

This isn't just another diversity workshop—it's a deep dive into the unique strengths women bring to the sales table and how you can harness them to skyrocket your results. 

Cynthia isn't just talking the talk. As a LinkedIn Top Voice, 3x Salesforce Influencer, and the first Black woman to keynote a national sales conference, she's walking the walk. 

With over 15 years in the industry and as the founder of the National Association of Women Sales Professionals, Cynthia knows her stuff.

But why are women selling better? It's not just about hitting quotas. Companies in the top quartile for gender diversity on executive teams were 25% more likely to have above-average profitability.

Women often bring a different approach to sales—one that focuses on building relationships, active listening, and solving problems. Now, when customers are savvier than ever, these skills are gold.

Cynthia will break down how to identify and nurture these strengths in your team. You'll learn how to create an environment where diverse sales talents can thrive, leading to better customer connections and, ultimately, more closed deals.

This session is a must-attend for sales leaders, team managers, and anyone looking to give their sales strategy an edge. You'll walk away with practical steps to diversify your sales force and tap into the unique power of women in sales.

1. How Customer Support Can Unlock Your Next Marketing Campaign

Think customer support is just for solving problems? Think again. Sam Anderson and Danny Vendrell are about to show you how it's the goldmine of your next big marketing win.

Sam Anderson, CEO of Origin 63, brings over a decade of experience in digital transformation. She's helped hundreds of organizations streamline their tech and boost their customer experience game. Sam's all about turning customer support into a powerhouse for growth.

Joining Sam is Danny Vendrell, HubSpot's Senior Product Marketing Manager for Service Hub. With a background at Meta and a knack for go-to-market strategies, Danny's got the inside scoop on turning customer insights into marketing gold.

So, what's the big idea? It's simple: your customer support team is sitting on a treasure trove of information. Every complaint, question, and compliment is a potential marketing opportunity. 

Sam and Danny will show you how to tap into this resource and turn it into campaigns that really resonate with your audience.

You'll learn how to turn customer feedback into compelling marketing stories, spot trends in support tickets that could spark your next big campaign, collaborate effectively between your teams and use real customer pain points to create solutions-focused marketing.

Who should tune in? This session is perfect for marketers looking to freshen up their campaigns, customer support leaders wanting to showcase their value, and anyone interested in creating more customer-centric content.

Your Ticket to Marketing and Sales Innovation

Inbound 2024 is just around the corner, and it's packed with game-changing insights you won't want to miss. Whether you're looking to boost your customer experience game or dive into the world of AI, this conference has what you need.

We've only scratched the surface. There's so much more to explore at Inbound 2024. Curious about the latest in content marketing strategies? Want to learn more about emerging tech? Inbound has sessions covering all these topics and more.

It's your chance to step out of your daily routine and immerse yourself in a world of new ideas. You'll have the opportunity to network with like-minded professionals, share experiences, and maybe even find your next big collaboration. 

Plus, the energy and inspiration you'll get from being surrounded by industry leaders and innovators are unmatched. 

Inbound 2024 is your springboard to stay ahead of the curve, challenge your thinking, and return to your work with fresh perspectives and actionable strategies.

Reserve Your Spot for Sales & Marketing Success

Ready to transform your marketing and sales game? Don't miss out on Sam Anderson's eye-opening talk on turning customer support into marketing gold. Explore the full range of talks at Inbound 2024 and create your personalized agenda for success.

Browse more talks at Inbound or register to Sam’s talk!