[San Francisco, CA — November 26, 2024] – Leaders in revenue operations, go-to-market strategy, and business technology came together for an unforgettable evening at Architecting the Right Technology Stack, hosted by HubSpot, Origin63, and other solution partners.

Held at the stunning La Mar Cocina Peruana on the San Francisco waterfront, the event welcomed 52 attendees from the SaaS and tech industries. Over dinner, attendees engaged in strategic discussions about the tools and tactics reshaping today’s competitive landscape.

Rethinking Go-To-Market Strategies

The evening’s keynote speaker, Sangram Vajre, CEO and Co-Founder of GTM Partners, delivered powerful insights into how businesses can transform their go-to-market (GTM) strategies for long-term success. 

Sangram, an acclaimed thought leader in B2B marketing and author of three best-selling books, challenged attendees to view GTM as an organization-wide responsibility.

He argued that GTM strategies should be CEO-led and cross-functional, breaking away from the traditional idea that GTM is the domain of sales or marketing alone. 

Sangram highlighted the need to align all teams, from customer support to product development, to ensure seamless execution. His message underscored the importance of integrated technology stacks, where shared data eliminates silos and drives collaboration.

Sangram's data showed that organizations leveraging HubSpot in their tech stacks consistently outperform their peers—thanks to its ability to unify processes, enhance visibility, and empower decision-making.

Building Smarter Tech Stacks

Conversations over cocktails and dinner revolved around consolidating duplicative tools, streamlining workflows, and ensuring that tech investments directly contribute to revenue growth. Attendees explored strategies for designing tech ecosystems that don’t just support operations but actively drive efficiency, collaboration, and scalability.

While the event’s success was a testament to HubSpot's collaboration with its partners, Origin 63 played a role in driving strong attendance. Known for its expertise in operational excellence and HubSpot’s ecosystem, Origin63’s contributions were felt throughout the evening.

About Origin 63

Origin 63, a HubSpot Elite Solutions Partner, specializes in operational excellence, particularly within HubSpot’s Service Hub. Origin 63 helps organizations streamline processes, enhance customer engagement, and drive sustainable growth.

About HubSpot

HubSpot, a leading CRM platform for scaling companies, collaborates with partner experts to drive business growth through inbound software, services, and support. Under the expert leadership of CEO Yamini Rangan, HubSpot leverages its AI-powered Smart CRM to help millions of organizations scale effectively.