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Origin 63
September 15,2023
3 minute read

The Extensibility of HubSpot: Empowering Businesses in the Age of Intelligence

In today's rapidly evolving digital landscape, the ability to harness the power of data and artificial intelligence is paramount for businesses seeking to stay competitive. HubSpot, a leading name in the realm of customer relationship management (CRM) and marketing automation, has taken a significant step towards bridging the gap between information and intelligence. With recent announcements, HubSpot is empowering businesses to unlock the true potential of their customer data, ushering in the age of the customer platform.


HubSpot's Transformation into an AI-Powered System of Engagement


HubSpot's latest developments signal a shift from the age of information into the age of intelligence. The company has unveiled a series of groundbreaking features and capabilities that promise to combine the prowess of artificial intelligence with the wealth of customer data at your disposal. In essence, HubSpot is now an AI-powered system of engagement, complementing its already powerful smart CRM.


Building UI Extensions with React as Front-End


One of the most exciting advancements in HubSpot's repertoire is the introduction of CRM Development Tools that enable businesses to create UI extensions with React as the front-end framework. This development opens up a world of possibilities for organizations looking to bring together information from various systems into a single central location on the CRM record.

With React, businesses can now build interactive and dynamic custom user experiences, enriching the functionality and user experience for their teams. Here's how this feature empowers businesses:


Empowerment to Extend: HubSpot's UI extensions empower customers to tailor the platform to their unique business requirements and workflows. With a custom card, you can see data from your other systems on HubSpot records. Now, you can create a custom UI inside of the HubSpot CRM to power your team’s processes. 

Enhanced User Experience: Businesses can now build interactive and dynamic custom user experiences on top of HubSpot's CRM record pages, ensuring that the right information is available to users at the right place and the right time.


Unify Your Tech Stack With A Custom Integration!


Unlocking Integrations with Third-Party and Internal Systems


HubSpot's commitment to extensibility extends further by unlocking integrations with both third-party systems and a business's internal processes. Developers can now build custom UI features on top of HubSpot's CRM, allowing for greater flexibility and customization.


8 CRM Data Components: Another impressive addition to HubSpot's arsenal is the introduction of 8 CRM data components, including Report, Association Table, and Stage Tracker. These components provide businesses with the ability to customize the record page view for their teams, enhancing productivity and data visualization. Some key benefits include:

Revenue Insights: Utilize the report component to display revenue reports by quarter, enabling businesses to identify trends over time.

Efficient Contact Management: Employ the association table component to filter associated contacts created in the last 30 days with an email address.

Pipeline Visibility: Visualize deal and ticket pipeline stages using the stage tracker component, providing a clear view of progress.

Action Extensibility: Trigger actions on the CRM record page from custom cards, such as web links, HubSpot-defined actions, and custom actions, further enhancing user experience and workflow efficiency.



CRM Record Page Editor


The CRM record page editor is a valuable tool for administrators, allowing them to tailor the middle column of a record to align with their business's specific needs. This customization empowers teams by providing them with the information they need, precisely when they need it. The benefits are clear:


Efficiency and Effectiveness: Customized content and layout enable teams to be more efficient and effective, ultimately delivering a superior customer experience.

HubSpot's commitment to extensibility and the integration of AI into its platform represents a significant leap forward in the world of CRM and customer engagement. Businesses now have the tools and capabilities to leverage their data intelligently, providing their teams with the right information at the right time, and ultimately increasing adoption and customer satisfaction. As we enter the age of the customer platform, HubSpot is leading the way, empowering businesses to thrive in the age of intelligence.


Unlock HubSpot's Extensibility with Origin 63!


Are you eager to embrace the power of HubSpot's cutting-edge CRM and intelligent customer engagement tools? Look no further! Origin 63, a distinguished HubSpot Diamond Agency, is your strategic partner of choice.


With a proven track record and as a proud member of the HubSpot Solutions Partner Program, Origin 63 stands at the forefront of innovation. We're ready to help you harness the full potential of HubSpot's latest developments and lead your business into the Age of Intelligence.


  • Unlock the Future: Collaborate with Origin 63 to create custom UI extensions, integrate third-party systems seamlessly, and visualize your data like never before.
  • Maximize Efficiency: Our CRM experts will assist you in customizing your record pages, ensuring your teams have the right information at their fingertips, boosting productivity and effectiveness.

Join hands with Origin 63 and embark on a journey towards growth, innovation, and customer satisfaction. Don't miss out on this opportunity to supercharge your business with HubSpot. Contact us today to explore partnership possibilities and take your business to new heights!

Why go O63
  • Elite HubSpot Solutions Partner
    Origin 63 ranks in the top 1% out of the 2,400+ HubSpot Partners in North America. Less than 9% of all HubSpot Partners globally achieve the HubSpot Partner “Elite” tier status.
  • Member of HubSpot Partner Advisory Council for North America
    We influence change and growth with HubSpot by sharing perspectives and creating strategies together.
  • Tailored solutions paired with a high-touch service model
    We offer advanced support services for custom technical projects, high-touch onboarding, and a subscription program for strategic ongoing HubSpot support needs.
  • Core focus is 100% dedicated to professional HubSpot solutions
     As a “master of our trade,” our technical expertise and efficiency are unrivaled by our competitors.

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